We're currently closed, on maternity // Reopen JUNE 2022.

Just what you need for happy skin.

We are minimum, and we help people feel good about themselves. We make awesome skin care products that work, and we’re honest about what they do. No pseudoscience. No added nonsense. Just what you need.

I've been using the Deep Clean Cleanser for my acne… it has helped my spots clear up and my face is less sore and angry.

Ben, 17

Minimum has made me realise that I don't need a bathroom cabinet full of products.

Michelle, 36

I use the Hydrating Face Oil every evening. It makes my skin soft, flake free, and feels amazing after a shave.

Mike, 36

My skin was so dry and flaky… but since using your Essential Cleanser and Hydrating Oil, I haven't had one flake!

Carole, 48

I find skincare overwhelming. Your products have helped massively in cutting through the noise.

Reena, 25

My skin is really sensitive so I'm extremely picky. But your products are AMAZING, especially the Face Oils.

Kingsley, 30

The oil cleansers do a perfect job of quickly removing stubborn eye makeup and SPF without stripping my skin.

Lara, 15

You should rename the Face Oil(s), to Face Crack! They feel so good… they're super addictive.

Lucy, 28

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